INSPIRE. Trends for 2024.
REDEFINE
“Redefine” is about sustainability. It’s about repurposing, reconstructing, and redefining the way we live and the products we use in more eco-friendly and social conscious ways. A great example is the growing consumer preference for “Quiet Luxury,” which references high-quality, timeless styles with elevated materials that have longevity. Redefine means reevaluating products and manufacturing with a conscious goal of making our world more sustainable.
increase in internet searches for “Quiet Luxury” suggesting people are investing in this trend and turning to quality basics. Quiet luxury is new-age minimalism with a larger focus on investment pieces and thoughtful shopping.
Redefining today for a better tomorrow.
BALANCE
In our fast-paced digital age, finding the delicate equilibrium between unplugging and connecting is essential. The new assortment of gadgets and gear helps consumers navigate converging digital and physical worlds. Striking this balance affords consumers the choice to live with intention. They can travel for work and pleasure simultaneously; they can keep in touch while on the trail; they can power up while winding down.
Harness innovation to enable balance, flexibility & freedom
THRIVE
Now more than ever, consumers are prioritizing health and self-care. They focus inward to find new ways to heal – from embracing the power of sound to the importance of exploring nature. This year, consumers will continue to seek products supporting cognition, focus, recuperation, sleep, and mood. There is an increased desire for products that promote healthy living, reduce stress, and enhance overall comfort.
of Americans aged 26-40 list health as the most important thing in their lives, second only to family. The global wellness market is currently estimated at more than $1.5 trillion, with annual growth of 5-10%.
Embrace a wellness revolution and thrive.
Source: PCNA