Our fearless leader and all-around inspiration to the Twin Cities business community, Jennifer Smith, is Innovative Office Solutions’ co-founder and CEO. Jennifer launched Innovative in 2001 with a vision to make workplaces more productive. Since then, her entrepreneurial spirit has helped expand Innovative to be a single source for all office productivity solutions, and she continues to carve a path using innovation and creativity. Recognized as a ‘culture innovator’, Jennifer has a passion for creating workplaces where people love to work and are inspired to make a difference.

Armed with a double major in business management and psychology, Jennifer quickly put herself on the executive management track working in roles that included VP of Operations and President at two local Minnesota office supply companies. She also helped found Medcare Products, where she served as President from 1998 before moving on to begin Innovative.

Jennifer’s progressive thinking extends beyond her own business. She is also a tireless participant in local business and community organizations. She is on the Forum for the Women’s Business Enterprise National Council (WBENC), Dealer Advisory Board of Essendant, Liberty Diversified International Advisory Board Member, Minnesota Vikings Women’s Advisory Council, City of Hope National Business Products Council, and the InSports Foundation, the charitable arm of Innovative Office Solutions. Jennifer has also received many accolades including; Minnesota NAWBO Chapter’s Women Business Owners Hall of Fame, EY Entrepreneur of the Year for the Upper Midwest, Most Admired CEO by the Minneapolis/St. Paul Business Journal, The (Real)Power 50 by the Minnesota Business Magazine, 50 Fastest Growing Women Owned/Led Companies in North America, presented by the Women’s Presidents Organization, 100 Best Places to work for eight consecutive years, and ranked for ten years on the Inc 5000 fastest growing privately held companies in America.



  • Innovative CEO, Jennifer Smith inducted into the 2022 Minnesota Business Hall of Fame
  • Jennifer Smith, 2021, receives 2021 Women 2 Watch Award by WPO
  • Jennifer Smith’s article featured in Forbes 2020 – Five Ways to Leverage Your Core Values And Improve Your Business.
  • Jennifer Smith, 2019 Minnesota Women Business Owners Hall of Fame Induction, Minnesota Chapter of NAWBO
  • Jennifer Smith, 2019 Business Solutions Association Leadership Award
  • Jennifer Smith, 2018 Most Admired CEO, Minneapolis/St. Paul Business Journal
  • Jennifer Smith, 2017 EY Entrepreneur of the Year
  • CBIZ Spotlight Article – Featuring Jennifer Smith, CEO
  • OPI Magazine Top 100 Leader Influencers – Featuring Jennifer Smith, CEO
  • Jennifer Smith, 2014 EY Entrepreneur of the Year Finalist
  • Jennifer Smith, Girl Scouts River Valleys Woman of Distinction Awards
  • Jennifer Smith, Exceptional Businesswoman Award, Dakota County Tribune
  • Jennifer Smith, 2012, Featured in Forbes Magazine
  • Jennifer Smith, 2009 Jackie Robinson “Most Valuable Diverse Business Partner” award by Minnesota Twins and Major League Baseball.
  • 2010 WBE of the Year, Women’s Business Development Center of Minnesota
  • Ranked for 8 years on the MN Business 100 Best Places to Work
  • Ranked for 8 years in the 50 Fastest Growing Women Owned/Led Companies in North America, presented by the Womens Presidents Organization.
  • Ranked for 11 years on the Inc 5000 fastest growing privately held companies in America.

We’re proud to have a whole community of individuals who give Innovative its progressive community spirit. For more, read about Our Team.