Sustainability is not something we treat as a campaign or a seasonal focus. It shows up in the partners we continue to work with and the products we consistently stand behind. One of those partners is Storm Creek.
A BETTER WAY TO MAKE APPAREL
Storm Creek transforms post consumer plastic bottles into recycled polyester through their Bottle to Better process. Those materials become high performance outerwear and layers that are built to last. They also use fabrics such as organic cotton, Lyocell, and bamboo viscose in select styles, expanding responsible material options without compromising quality. Sustainability is not added at the end. It is built into the product itself.
Their sustainability efforts include:
• Apparel made with recycled materials
• Responsible manufacturing practices
• Transparent supply chain standards
• Ongoing environmental and social accountability initiatives
Storm Creek is currently on track to recycled 85 MILLION plastic bottles by the end of 2026
BACKED BY STANDARDS
Storm Creek tracks carbon emissions using GHG Protocol standards and can provide carbon data by style. They offer compliance documentation that supports responsible sourcing and supply chain transparency. In 2025, they became B Corp Certified, reinforcing their commitment to verified environmental and social performance. For organizations working toward measurable sustainability goals, those details matter.
Since 2022, Innovative has played a role in upcycling 114,476 plastic bottles through Storm Creek apparel used internally and across customer programs. That number reflects more than one effort. It reflects ongoing partnership.
BETTER TOGETHER
Promotional apparel can either be forgettable or meaningful. When it is thoughtfully designed, responsibly sourced, and actually worn, it becomes something more than branded gear. By continuing to partner with Storm Creek, we are choosing recycled materials over alternatives and measurable standards over vague claims. Over time, those decisions have diverted 114,476 bottles from the waste stream and turned them into apparel that people continue to wear.
When sustainability is built into the product and backed by real standards, the results speak for themselves.
ON OUR FAVORITES LIST
Women's Challenger Super Stretch Jacket
Men's Sidekick Super Soft Midweight Quarter Zip
Pacesetter Super Soft Lightweight Quarter Zip
