Summer is almost here, and with it comes endless opportunities to connect through branded merchandise that’s equal parts fun and functional. Whether you’re planning events, boosting employee engagement, or looking for creative client touchpoints, the right gear can keep your brand visible all season long. Here’s where we’re seeing momentum—and how to show up in style:
For the Fairway (and Beyond)
Golf continues to be a go-to summer activity for networking and team bonding. Think performance layers that can move from course to clubhouse, lightweight headwear, and thoughtful accessories like towels or divot tools. And with the rise of more casual, inclusive golf events (hello, social scrambles and charity outings), branded items that balance function with style are winning big.
Trend to watch: Golf-inspired apparel is crossing into streetwear. Pieces that are course-ready and cool enough to wear off the green are driving appeal.
Out & About Essentials
The “outdoor everything” trend isn’t slowing down. Whether it’s pickleball at the park or spontaneous patio hangs, people are looking for gear that fits their lifestyle. Think collapsible coolers, portable umbrellas, sling bags, and hydration helpers. Items that support comfort and convenience—especially with a retro or eco-friendly twist—are a strong move.
Trend to watch: Nostalgic design is in. Bright colors, sporty stripes, and vintage shapes are bringing personality to even the most practical items.
Built for the Getaway
Travel is back in a big way—and smart, compact, easy-to-pack items are at the top of everyone’s list. Weekender bags, organizers, travel tumblers, and power banks are crowd-pleasers that go the distance. These products are especially popular for employee gift kits and summer incentive programs.
Trend to watch: The best travel gear doubles as everyday gear. Reusable totes, sleek sling packs, and insulated drinkware that fits a cupholder? Always a yes.
Wellness That Works
Summer is all about the reset. Branded wellness items like personal fans, sleep masks, calming humidifiers, and fidget tools help promote balance—whether someone’s OOO or just in need of a little break. These kinds of items make great desktop drop-ins, welcome gifts, or campaign tie-ins for mental health awareness and employee appreciation.
Trend to watch: “Soft living” is gaining traction. People are leaning into relaxation and routines—and your brand can show up as part of that shift.
Fresh Picks from Brands You Know
Co-branded merch from name brands is still a power move. Whether it’s drinkware from top hydration companies or accessories from wellness-forward labels, people value products they recognize (and trust). Use these pieces to add weight to a campaign or elevate a key moment with your team or customers.
